![]() It is worth noting that shifting game approvals and content restrictions have posed persistent challenges to all game developers and publishers in China. Other relatively new entrants like 37 Interactive Entertainment and Perfect World have gained a toehold in the gaming market. In contrast, Tencent’s imminent domestic rival NetEase occupied a market share of about 17 percent with well-known games like Minecraft, Onmyoji, and Harry Potter: Magic Awakened. Its Honor of Kings, Peacekeeper Elite, and PUBG Mobile have long been in the highest-grossing charts. ![]() In this context, Tencent remained the leading game publisher in the Chinese arena, holding more than half of the market share in 2019. In terms of genres, role-playing games remained the lead, while card games were on the rise.ĭue to challenging regulations and cultural gaming preferences, it is relatively hard for international gaming giants to succeed behind the Great Firewall. Browser-based, home console, and other games accounted for only four percent altogether. Client games took up the second place with a market share of about 20 percent. In terms of gaming revenue, mobile games ranked first, controlling over 76 percent of market share in 2021. A significant chunk of the new games launched in China were mobile games. It comes as no surprise that mobile games have become the industry pillar because of their immense popularity. ![]() Over the last decade, China’s gaming revenue saw a more than six-fold increase and passed the 296 billion yuan mark in 2021.
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